After 12 months making the most of a placeholder, temporary website, offering expression of interest registrations only, the Dooley family completed building their two new locations – Capella and Springsure and it was time to create a website to reflect the new establishments.
The brief was to balance the tavern, bistro, accommodation and drive-thru in equal lights catering to the diverse clientele that all utilise the new locations for a variety of purposes. Their accommodation was booked to capacity the day the doors opened so a ready-waiting audience that could be easily communicated to was the next request. This would allow easy promotion as they expand and offer more rooms (currently under construction).
We created twin website designs customised to reflect each location and the inclusions and highlights within. A link via the dynamic blog area through to social media and a great platform should they decide to introduce a mailing list down the track. We gave each location a new direct URL and turned the old parent URL into a path that leads to each of the new locations. This allows on-going growth as they continue to provide highly sought after locations throughout Queensland.
Visit the websites here: