marketing-during-covid

The importance of marketing during hardship

“A man who stops advertising to save money is like a man who stops a clock to save time.”
Henry Ford

If your business has been poorly impacted by COVID-19 consider focusing on:

Increase digital interaction
Digital and social channels have more attention than ever before. Connect to your audience frequently to offer a level of connection, comfort and support.

Communication
Don’t be afraid to be human and relateable. Foster and address concerns, be open and honest. Be transparent and share your journey and future plans.

Innovation
Re-purpose what you do and how you do it. Local pubs are turning into bottle shops, cafes into convenience stores and takeaway meal solutions. Meetings are virtual and events are live streamed. Look for your new purpose and consumer delivery options.

Customer’s First
It’s vital to remain aware and supportive of the current climate. Focus on the needs of your customers, they will reward you with long-term loyalty.

We can help with your marketing approaches to ensure you spend your marketing budget wisely. Contact us for an obligation free quote and to discuss your business – we like to get to know who you are and what you offer before we can suggest custom solutions.

SHARING IS CARING

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