Search Engine Optimisation (SEO)

Are you looking to increase the number of visitors to your website? Do you want to improve the ranking of your site on the 'big' search engines such as Google, Yahoo and MSN? Shell Graphix offer a 'white hat' search engine optimisation service that can help you get the results you want.

What is Search Engine Optimisation?

Search engine optimisation (or SEO for short), is the process of improving the volume and quality of traffic to your website from search engines (Google, Yahoo and MSN etc) via natural or regular search results (not 'paid for' advertising such as Google's 'adWords').

Do I need SEO on my website?

Internet marketing is one of the most powerful tools available today. It is important that people are able to locate your website easily and quickly. SEO not only improves your websites visibility on search engines, but also helps you attract more qualified visitors.

Most studies have shown that the normal internet user only looks at the first 3 or 4 pages of Google results and many people don't even click past the first one if they can locate the product or service that they are looking for. Even if you are currently indexed by the majority of search engines currently available on the internet, if you are not within at least the first 3 pages chances are your website is not being found.

SEO should be a part of every businesses marketing strategy to ensure maximum exposure on the internet.

What is the difference between 'white hat' and 'black hat' SEO methods?

In the past few years the terms 'white hat' and 'black hat' have been applied to certain tactics and processes that SEO consultants use. 'White hat' tactics are generally methods of increasing a websites rankings that are approved by search engines. 'Black hat' methods are ones that are not approved by search engines and are generally thought of as spamming. Keyword stuffing, gateway pages and cloaking are just some 'black hat' methods that are used.

'White hat' SEO methods are generally described as building solid results that are long-lasting, while the 'black hat' counterparts may deliver results quickly, they usually result in the website being either temporarily or permanently banned.

How long does it take to achieve results?

SEO should be thought of as a tactic for the long run. There are several things to consider when asking this question as not all websites are created the same. Are the targeted keywords in a competitive market? Has your website been established for a long period of time? Do you have relevant content to support the keywords and phrases that you are wanting to rank under? What are your competitions rankings? Basically, it is impossible to predict as search engines are constantly updating search algorithms and SEO is an ever-changing industry.

However, if you have the patience and you want to succeed, invest in SEO. If you want instant gratification and want results last week, invest in a paid advertising campaign or other marketing avenue.

How much does it cost?

Every website is different and the amount of time and methodology required will also vary. Please contact Shell Graphix for a customised quotation.