Client:
GC HEADWEAR

Project:
Following the success from rebranding the GC Eyewear range Gary Floyd Imports decided to work the same magic with their Sunguard range of hats. After some deliberation they decided to rename the range to GC Headwear and tie their brands together. The new design angle aimed at a slightly younger, modern market in hopes of capturing a larger customer base. These hats are competitively priced and were in danger of customers overlooking the high quality of the products. By bringing a more polished branding image to the range they have managed to attract a larger consumer base for their kids and adult ranges. GC Headwear is available in selected pharmacies Australia wide.