Client:
GARY FLOYD IMPORTS

Project:
As part of a mass rebranding project Shell Graphix was asked to design 20 ranges of unique eyewear brands covering a range of price points and appealing to various consumer markets. This facelift was designed to increase product awareness and closely reflect the high quality of the products. GC Eyewear ranges are most often stocked in pharmacies throughout Australia and are now in high demand. The established designs were applied to swing tags, stand toppers and promotional materials. This project has taken GC Eyewear ranges and GC readers to an entirely new level and there is no turning back! (See full range here.)