Client:
WILDLIFE PRESERVATION
SOCIETY OF QUEENSLAND (WPSQ)
Project:
Wildlife Preservation Society of QLD decided they wanted to rebrand for two main reasons. Firstly, they wanted to attract the attention of the next generation of supporters, all societies need a future and there is no time like the present to gain their interest. Secondly, WPSQ was starting to fall behind in terms of a corporate image. They needed a little facelift taking the clipart feel out and replace it with a more modern approach.
The main challenge was appealing to a large member’s board that all had different ideas and visions. Colours, style, font and layout all came into play and following a collection of concepts, many small tweaks and adjustments the new WPSQ image was born (and appealed to everyone).