Client:
MUSIC HOUSE STRING PUBLICATIONS

Project:
Music House had approached Shell Graphix in search of a new range of designs for their string publication folders. They were tired of their existing designs which had served their purpose for the past few years and it was time for a change. Once we had a visual of their existing logo we suggested a more simplistic angle might be beneficial as it is easier to remember compared to a busier logo.

Keeping the same elements but rearranging and revamping the base style meant that they kept the brand recognition in tact whilst still moving forward. This new compact design also makes a greater impact when placed on a spine which is often the angle their products need to stand out the most.