Client:
GARY FLOYD IMPORTS

Project:
Gary Floyd Imports has several brands which fall under their umbrella. Shell Graphix has had the pleasure of rebranding many areas within the Floyd empire including the Gary Floyd Imports company logo along with their three key brands: GC Eyewear (formerly Gregory Craig sunglasses), GC Readers (formerly La Magna Fique) and GC Headwear (formerly Sunguard). These household brands were often looked upon as the cheaper option and many consumers were unaware of the high quality products they were purchasing. By rebranding these ranges of sunglasses, readers and hats to capture renewed attention they were also able to get across the true quality that is unmatched in their current price category.