Client:
SUSTAINABLE TOURISM AUSTRALIA

Project:
Design a logo range for a new certification program aimed at the tourism industry. The Climate Action Certification Program is dedicated to ranking efforts to reduce carbon emissions. It is designed for all sectors of the tourism industry, regardless of size and level of carbon reduction already undertaken. It includes the tourism hotels, attractions, tours, transport, restaurants, travel agents, tourism commissions and industry bodies. The logo must embrace the global aspect of this organisation and easily adapt to indicate and represent the various levels within the program (business, innovator and leader). The member’s board had a hands-on approach when creating this logo and with multiple refining decisions the final product was approved by all.