While many of our clients have been utilising the power of eDM (electronic direct mail / enews / enewsletters / email newsletters… so many names for the same thing!) for many years it would seem the last 6-12 months has seen a spike in popularity.
It’s no secret that a well formed, timed and delivered eDM is a cost effective way of promotion and one of the easiest ways to gain a reaction with the right prompts.
Recently we had the pleasure of working on a 4-week eDM campaign for a promotion Pacific Magazines ran in conjunction with Woolworths where they gave away one car each week. The aim was to entice previous entrants to purchase more magazines in order to gain additional chances to win each week. We used latest release magazine covers to inspire readers to grab publications they didn’t yet own as well as a prompt to indicate how many cars were left to win.
As part of this brief we pitched the layout design and sequential concepts throughout the four week duration. Our aim was to ensure readers wouldn’t dismiss each eDM as something they had already seen, but instead realise each issue contained something new that required fresh attention, whilst still maintaining a strong branding connection (with Pacific Magazines, Woolworths and the campaign). We also managed and hosted the mail management database and system supplying full click reports back to the client so they could measure the success of their eDM campaign each week.
This campaign had an incredibly high level of response and interaction.
An effective and memorable brand is essential to all businesses regardless of how brilliant your customer service is or how vital the product or service on offer. It allows for a sense of familiarity, a recognition point and a way of making the name and company stand out from competitors.
After 20 years of operating without an official logo, Ormeau Day and Night Pharmacy decided it was time to release their brand making it easier for loyal, local customers to connect with them. With three other pharmacies in close proximity, one of those is a sister company while the other is a competitor, it was important to make a strong impression and clearly connect the two that belong together. As the no-brand Ormeau Day and Night Pharmacy stood beside one of the Chemmart Pharmacies (located in Norfolk Village Shopping Centre) the new logo needed to be equally stylised and memorable with an icon that could be used stand-alone for platforms such as Facebook and other social media feeds.
We further tied the logo into the brand styles using tones from the logo as well as shapes and mixed elements. Mixed together with a savvy message about there long standing community relationship and to-the-point service highlights they are now ready to grab even more attention. With Ormeau locals being such a loyal group it was important to highlight the fact that they were the first ones in the area, servicing health and pharmaceutical needs.
Our initial project included logo development and promotional design along with social media setup.
Each year the Dental Assistants Association QLD Inc host a themed conference where the industry professionals come together, share ideas, discuss issues and concerns, learn new tricks of the trade and network together.
This year the theme was an out of this world angle with a ‘where to next’ tone. Working with striking tones we aimed to get attention as well as shine a light on the speakers, agenda and generous sponsors who make it all possible.
This design project was a DL 16pp brochure, printed on a 150gsm gloss stock, full colour throughout. We managed design, print and delivery (and we had a great time every step of the way!).
It’s one thing to have a presentation folder that unites your marketing items and connects your brand together… a custom diecut has the potential to take it to an entirely new level. This can easily bring the focus to the brand and even something as subtle as a custom cut around the logo can make your folder stand out and become memorable.
Becker Mining are constantly sending product and service brochures to their client base so the ability to provide these in a high impact presentation folder was essential. They wanted something that wouldn’t outdate as they grew and added to their product range and something that spoke to all four of their divisions.
Shell Graphix managed design of the presentation folder and unique diecut as well as print production and supply.